The PUMA Extent Nitro is a technical lifestyle sneaker that fuses 2000s running heritage with a futuristic, deconstructed design language, anchored by PUMA's lightweight nitrogen-infused Nitro foam cushioning.

As Lead Designer, I led the 3D design, motion graphics for the project. Collaborating alongside an external creative agency for overarching art direction, I oversaw the visual execution from concept to final delivery, translating the shoe's technical architecture and street-tech aesthetic into high-impact digital and motion assets