A bold and character-led brand identity for Peck Peck, a London-based chicken restaurant rooted in Hackney and inspired by global street-food culture. Built around the idea of bringing people together over great food, the brand needed to feel social, energetic and unmistakably local while retaining the confidence to stand out within London’s competitive food scene.

The visual identity was developed to reflect Peck Peck’s playful personality and its approach to food - expressive, direct and full of character. A flexible graphic system was created to work seamlessly across physical and digital touchpoints, giving the brand a consistent but dynamic presence.